Fee Gilfeather is Oxfam’s sustainability expert and is a lifetime second hand addict. Here is her round-up of what to expect from SecondHandSeptember 2020.

In June 2019, we launched Second Hand September at Download festival to ask you to be part of the fight against fast fashion.

We even hung a giant washing line up at Glastonbury Festival using unsold clothes from our shops. And shared messages about the impact of fashion on the planet and garment workers.

Since then, Second Hand September has taken on a life of its own, with over 50,000 uses of #SecondHandSeptember. Influencers, celebrities, companies and shoppers all over the world have pledged to change their approach to fashion.

This year has thrown us all into the unknown and given us pause. It has included, for many of us, a look at how we shop and enjoy fashion in a more conscious way. One of the few positives to come out of this pandemic is the opportunity to break old habits and build a fairer and more sustainable future.

Choosing second hand is one way that we can all play a part in shifting to more sustainable consumption. Helping to build back better after the past few months. So we’re asking you to join us again – to only buy second hand clothes for the month of September. Share your pledge using #SecondHandSeptember and tag @OxfamGB.

This could be challenging yourself for the 30 days of September to only buy second hand…or even a whole year! If you need some inspiration, check out Zara’s blog on her year of no new.

This year our campaign is even bigger and better than ever. Our shops will be showcasing the very best of second hand throughout the month. And you can choose from over 100,000 items on the Oxfam Online Shop 24 hours a day. We’ll be sharing lots of tips and stories on our social media and blogs, so make sure you give us a follow.

We’re delighted to have lots of new partners celebrating second hand with us throughout the month. Read on to find out what to expect from Second Hand September 2020.

Michaela Coel wears a second hand pale orange jumpsuit

The Face of Second Hand September

We’re incredibly excited that BAFTA award-winning actor, director, screenwriter, producer, playwright and poet Michaela Coel is launching Second Hand September 2020!

We are very grateful to her for donating her time to fight throwaway fashion by starring in a photoshoot in donated second hand clothes from Oxfam’s Online Shop. These amazing photos will feature in the windows of more than 500 Oxfam shops nationwide. On top of that – you’ll be able to buy the outfits in a pioneering pop-up shop in Selfridges.


Opening on 7th September, this pop-up shop was conceived as part of Project Earth, Selfridges sustainability initiative. It aims to change the way Selfridges does business. And the way customers shop in the next five years. We’re very excited to be a part of it! The shop in Selfridges London Designer Galleries will be open for four weeks. It will stock some epic outfits, including an iconic 90s Gaultier PVC red suit as worn by Michaela, Ossie Clarke dresses, original leather flying jackets, and 90s sportswear.


On 10th September, eBay is celebrating second hand with a joint auction of over 100 fabulous items of curated vintage and Oxfam pieces, selected by stylist Lucy Tempest Walker. You’ll also be encouraged to donate a portion of your proceeds when selling your own second hand items on eBay to support Oxfam’s work around the world; the equivalent percentage in fees will be waived by eBay for charity, or you can donate at checkout where Oxfam will be hosted all September.

Vestiaire Collective

Pre-owned premium retailer, Vestiaire Collective is running the Oxfam pledge to shop second hand and is hosting a charity sale of celebrity donated designer pieces on 16th September with all proceeds going to support vital projects run by Oxfam.


Make sure to look up the Oxfam Festival Shop on Depop for our first ever Depop x Oxfam shop launching on 1st September, stocked with gorgeous second hand finds from the Oxfam Festival Shop that we were due to sell at festivals this summer – we’ll be adding new items throughout the month.

Liverpool Fashion Summit

We’re ready for Liverpool Fashion Summit 9th -11th September where we’re speaking on issues of modern slavery and the circular economy in relation to the fashion industry. It’s free to join and there’s a huge range of exciting speakers over the three days.

Volunteer with us

Another way you can support Oxfam besides taking part in #SecondHandSeptember is to volunteer in one of our shops. Following the pandemic, some volunteers have been unable to return to their positions because they are shielding and we really need your help to keep our shops running – and what better way to share your passion for second-hand than sorting through donations to find treasures to put out on our rails, or curating an exciting new window display or managing a shop’s Instagram account to showcase the best of Oxfam fashion.

Why is Second Hand September important to us?

The average lifespan for an item of clothing is 3.3 years. A whopping 336,000 tonnes of used clothing are sent to landfill every year in the UK. By choosing second hand clothes, you’re giving clothes a longer life and keeping them from landfill.

And then to keep prices low, garment workers are often not paid a living wage – these are people from the poorest communities around the world, and this unfair treatment makes it impossible for them to work their way out of poverty. By joining Oxfam’s Second Hand September movement, collectively we can send a message to retailers asking them to change their business models to better protect the people who make our clothes and the planet we all share.

By shopping with Oxfam, you’re reinvesting your money into vital work around the world supporting the poorest people on the planet to build sustainable livelihoods and beat poverty – including helping vulnerable communities deal with the consequences of coronavirus around the world.

We hope that even more people will choose second hand this month, for people and planet.


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